Creating digital standards, platforms and services for a global bank during its digital transformation.
In 2014 AnalogFolk was appointed as a digital partner for HSBC. The role included working alongside an internal team governing all digital projects released from the bank.
My initial role was to design a style guide for the banks new design language. After that it then led to creating digital standards, guidelines, platforms and services. Listed below are some of the projects I led and/or created as a Design Director up until leaving in 2017.